The most common response to sales voicemails is, well… none. Voicemails that aren’t carefully crafted can get deleted in droves, simply because the messages are poorly worded or carelessly delivered. The lack of response spurs sales reps to leave even more messages, creating a negative impression of your company before the rep ever speaks to a real person. This happens because many sales agents don’t know the secret tools to leaving persuasive, effective prospecting voicemail messages. Here are some expert tips our own reps use for truly successful sales voicemails that will get your staff the call backs they’re hoping for.
How to Leave Effective Sales Voicemails
Get straight to the point. You often have only 10 seconds to avoid the delete button. In those precious few moments, you must grab the prospect's attention instantly. Your total message should be under 20 seconds. Do this well, and your voicemails become strong sales tools to boost your prospecting results.
Be consistent. Evaluate your work and performance (before, during and after sales voicemails and calls) to ensure you consistently leave successful prospecting voicemail messages.
Script it out. Create a sales prospecting voicemail script that makes sense and is effective. An outline is ideal, since a very tight script may make it difficult to sound friendly, upbeat and spontaneous. Track which voicemails/call outlines/scripts work best, similar to A/B testing. This will help you to continually improve your voicemail sales.
Practice sounding friendly. Try to sound approachable, open and like a good resource who will add value to the prospect's business/life. Record and listen to your sample voicemails to consistently improve. Save your killer ones and bad ones, too. The successful examples can be very motivating to listen to again, and re-listening to not-so-great calls can help you refine your approach.
Establish relevancy and value. Reference how you discovered the lead. If they downloaded something from your website or joined your email newsletter list, mention it! To add value to your message, be specific about what you can save this client if they hire you: money, time, etc.
Demonstrate knowledge of the prospect. Don't be generic! Show your familiarity with their company or industry. Research makes the difference between connecting immediately with the prospect and sounding like an uninformed, uninterested stranger or an unwelcome robo-call. You can even work in current industry news if you quickly make it relevant to the client and your products/services. This reminds the prospect that the pain point is an industry issue that needs to be dealt with and could illustrate the need for your services. For instance, a recent, high-profile data breach may support your pitch for data security services while also grabbing the prospect's attention.
Plan/schedule sales prospecting voicemails. Decide how many voicemails you'll leave in total, and to which leads. Consider what has been the best time of day to reach decision-makers (or their gatekeepers) in your industry. Take notes on how to make each message unique. Vary your focus a bit each time or reveal ever-more-interesting product features based on what you know the lead might be interested in.
Make it magnetic. This is the time to use reverse psychology, which often prompts a response. Here’s an example of a final sales voicemail you could leave: "I've gotten no response to prior messages, so I’ll assume that (your company’s value and/or service/product) isn't currently a priority for your company. Please call me if it becomes a priority in future." In all your calls, always use a strong, specific and urgent CTA.
There’s No Way Around It — You Need a Strategy
Your sales voicemails can be exponentially more effective if you use the above tips and tricks. Today is the day to stop wasting time (or burning bridges) with ineffective messages and tactics. Develop a solid and effective voicemail prospecting strategy, including scripts or outlines, and practice. This will turn your reps’ voicemails into successful sales prospecting tools that will help your team beat the delete button.
RDI Corporation was founded in 1978 and is headquartered in Blue Ash, Ohio. We provide precise business solutions through a fully integrated outsourcing model and our clients ranged from mid-sized corporations to distinguished Fortune 500 companies.