If your company is struggling to attain the B2B lead generation goals you have set for your sales department, it is time to consider some new solutions. Although your sales agents are probably busy with other day-to-day tasks, it’s important that your team can keep up with the performance metrics you set for them. Plus, when you have an abundance of leads, the chances of uncovering more of decent quality greatly increase. This is, to a certain extent, a numbers game. But, in the end, it is all about finding those valuable customers who have a genuine need or interest in the product or service that your organization offers. Maximizing your initial quantity of leads with the help of lead generation companies can help you reach this goal and capture the prospects you’ve been searching for.
Tackling Lead Quantity
Generating a solid number of quality leads is somewhat challenging. However, if you are armed with the right knowledge base and strategy, you will eventually develop the right tactics to take on a substantial number of leads. Consider the fact that according to a RingDNA blog post, only 10 percent of all sales managers monitor their sales associates' lead follow up rates. Is it that sales leaders don’t have enough time to make sure their reps are performing, or that they don’t have the resources? Whatever the case, it’s important to keep in mind that although there is no set number of calls or outreaches that will generate business from each prospect, if your reps aren’t performing then you need to figure out how to get your department results.
Key Information to Keep in Mind
When it comes to market leads statistics, as noted in the RingDNA post, there is a 75 percent accuracy rate on purchased lists in a B2B sales context. And, between 7 and 9 percent of the conversions that are qualified are eventually passed onto sales teams. An astonishing 98 percent of qualified leads in this sector do not result in actual business. If your reps are struggling with performance, then you can tackle this challenging endeavor by seeking outside help. But how do you get started?
B2B Lead Generation Companies Could Be the Missing Piece to Your Puzzle
If you outsource your B2B lead generation efforts to another company, your in-house sales staff will no longer have to trudge through the mass amount cold calls necessary to uncover the quality leads that convert to customers. Outsourced call centers can even follow up with prospects to develop customer interest over time.
In addition, B2B lead generation companies know the best practices for outbound calling success. Not only do they dedicate their time to capturing the quantity of leads you set for them, but they know tricks of the trade that your in-house reps might not be familiar with. For instance, did you know that the most successful B2B cold calls are made on Wednesday and Thursday between the hours of 8 AM and 9 AM and 4 PM to 6 PM? Or, did you know that calls made on Monday mornings or Friday afternoons are the least likely time periods for conversions? If you had sales reps in your arsenal that understood these calling best practices — and more — imagine the amount of quality leads you would have to work with.
Outbound B2B Call Centers Can Improve Your Bottom Line
If you have any doubts as to whether you are obtaining the right number of B2B leads on a monthly, quarterly or even annual basis, it is time to reevaluate your current approach. The key your sales department needs is one that maximizes your leads to obtain the right number of quality prospects that will boost conversions and result in paying customers. The best way to make an impact on your business’s bottom line is having enough opportunities. Lead generation companies are there to help you grow your business at the rate you've targeted. You can lean on these highly-trained sales professionals to uncover those hard-to-find leads you’ve been missing and find the customers who really need or desire your product.
RDI Corporation was founded in 1978 and is headquartered in Blue Ash, Ohio. We provide precise business solutions through a fully integrated outsourcing model and our clients ranged from mid-sized corporations to distinguished Fortune 500 companies.